Sophie Kinsella has written numerous books for the popular Shopaholic series. The main character Rebecca Bloomwood lives in a materialistic world where money is the key to happiness and the books follow her attempts through life's highs and lows as she desperately tries to curb her spending.
 
Now picture this, you walk into your local supermarket and browse the huge array of Easter Eggs that are on sale. Brimming with eggs of all different shapes and size the shelves seem like they are going to collapse with the sheer weight of this chocolate mayhem. Do you go for the traditional one that is simply a chocolate egg? Or do you go for the novelty eggs, with a toy that will break after 5 minutes of leaving the packaging? Your eyes guide you to the top shelf where there sits an egg considerably larger and more ornate than the rest. This is a Shopaholic egg. You reach up to the highest shelf and manage to wrap your arms around the box; it's love at first sight. The egg is huge and fills up most of the expansive space within the box.
 
Peering around the aisle (which early on a Monday morning is basically deserted) to ensure that no one will accuse of stealing, you open the box and pull out the egg. The egg is like a baby, not just because of it's round baby-like shape but because it actually looks like a baby. Yes, the egg is fully clothed, even with a knitted bonnet to add the finishing touch. Caressing the fabric of it's clothing it is soft, luxurious and of high quality.
 
Awed by this astonishing egg you glance up at the shelf and see that this egg is one of the kind. No others are on the top shelf. It seems like it's perfect. You have to have it. You struggle to put the egg into the trolley but it doesn't fit. So after a few minutes of attempt you give up and carry it down the aisles to the till. Who cares about the price, it's a Shopaholic egg, the latest, most coolest Easter egg there is on the market and nothing can rival that.