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Beyond the book...

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A Book About Innocent

Dan Germain;

Richard Reed

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Innocent started making smoothies in 1999. In that first day they sold twenty-four bottles, and now they sell over 2 million a week, so they've grown since then.

The book is about the stuff they've learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff they've got right and the stuff they got wrong, and about squirrels . . . and camping . . . and doing the right thing.